In primul rand, Sochi chiar e un oras existent. Si chiar acolo se va organiza olimpiada de iarna in 2014. Si ieri, de ziua nationala a Romaniei au lansat logoul oficial. Acesta:

Asa ca hai sa disecam putin ce vedem. Un logo rusesc. Conservator, mult mai putin fantezist decat ultimele brandinguri de renume (vezi Aol).
Primul element interesant care sare in ochi e simetria sochi-2014. Chiar daca nu perfecta, este acolo pentru a accentua in egala masura locul de desfasurare si anul. Stiti, ca in liceu…incadrarea evenimentelor in spatiu si timp.
A doua chestie interesanta, TLD-ul .ru adaugat la logo. Zici ca-i un logo din epoca DotCom Bubble a unei companii startup prezenta exclusiv online. La prima vedere, pare a fi o incercare de a muta evenimentul pe internet, locul unde se intampla mai toate chestiile importante din lume (astept logouri cu “@” incorporat gen @therealmnhart).
Totusi, ce cred eu despre .ru? Ca e o incercare chiar simpatica de a spune lumii unde naiba e Sochi. Pentru ca sa fim seriosi, am auzit de Torino, de Vancouver…dar Sochi? Dupa nume poate fi si Columbia si Coreea De Sud…nu prea suna rusesc (ca Volgograd sau Vladivostok de exemplu), asa ca s-au gandit sa includa si tara in logo(si pentru ca Mama-Rusia e una si omiprezenta).
In rest? Fontul pare a fi unul gratuit (stiu ca probabil nu e) si per total un logo facut fara prea multa pasiune. Asa, sa fie. Daca ma intrebati pe mine, nu prea reflecta spiritul olimpic.
De mentionat e ca logoul de “candidat” arata asa. Era mai bun.

LE: Am citit si ce spun ei despre logo:

sochi2014.ru’ is the first Olympic emblem that also forms a web address, creating a ‘digital’ Games logo. It has been designed to actively encourage dialogue between Russians, nations and winter sports fans – particularly youth – facilitated by Sochi 2014’s online platforms.

The ‘.ru’ component is Russia’s web-domain address and signifies that Sochi 2014 is an Olympic Winter Games hosted by a whole nation, as well as the Black Sea sub-tropical city of Sochi.

The introduction of a 21st Century emblem for a digital generation reflects how the 2014 Olympic Winter Games will be accessed through PC screens, PDAs, mobile phones, televisions and other devices, in line with ever-improving internet reach, increased bandwidth and the adoption of new technologies. This can help young people to experience sport for the first time, with a view to active participation and long-term engagement with sport and Olympism.

As a key component of the new Sochi 2014 emblem, the Olympic rings sit large and in colour to leave no doubt that this is a symbol of progress for the Olympic Movement. The opportunity to change the colours and inner-design of the rest of the emblem encourages people to express themselves, with some anticipated to transform it using traditional images, while others will take an ultra-modern approach. The mirror of ‘Sochi’ and ‘2014’ reflects that Sochi is the meeting point between the sea and the mountains.